The Nigerians in Diaspora Commission (NiDCOM) has commended the Unveiling and Rebranding Nigeria Initiative (UNRI) for its efforts to safeguard and project the country’s positive image on the global stage.
Receiving the delegation on behalf of Hon. Abike Dabiri-Erewa, Chairman/CEO of NiDCOM, the Commission’s Secretary, Dr. Sule Yakubu Bassi, described the initiative as a welcome move aimed at rewriting the negative narratives about Nigeria.
Bassi outlined NiDCOM’s mandate of engaging, empowering, and harnessing the contributions of Nigerians in the diaspora for national development.
He acknowledged the challenges posed by misinformation and negative perceptions, stressing their impact on Nigeria’s political, socio-economic, and developmental progress.
He urged the group to strategically align their vision with NiDCOM’s diaspora engagement framework.
“The Commission is ready to work with credible partners and stakeholders to promote a balanced global narrative of Nigeria,” he said.
In his remarks, Brig. Gen. David Buba Shaljaba (Rtd), leader of the UNRI delegation, explained that the initiative seeks to showcase Nigeria’s strengths in culture, innovation, and diplomacy while inspiring young people with employable skills that foster self-reliance and entrepreneurship.
He added that a collaboration with NiDCOM would expand the programme’s reach across Nigeria’s global diaspora network.
The Unveiling and Rebranding Nigeria Initiative, a non-governmental organisation first conceived in 2007 and formally launched in 2025, is dedicated to repositioning Nigeria’s image through storytelling, digital campaigns, cultural diplomacy, creativity, and innovation.
