Award-winning Afrobeats sensation, David Adeleke, popularly known as Davido, has disclosed that if he hadn’t pursued a career in music, journalism would have been his preferred path.
Davido made this revelation during an interview with Atlanta’s 96.1 The Beat, which gained widespread attention on Thursday.
Davido expressed his deep passion for media and press engagement, emphasising that he embraces media interactions more than many of his colleagues in the music industry.
“I like promo, I like conversations. A lot of people don’t know that I studied marketing apart from business management. I like to market myself, I love to talk. If I had a podcast, I’d talk for like three to four days [laughs],” he shared.
Davido highlighted the importance of media presence as an artist, noting that many high-profile musicians shy away from press engagements, but he sees it as an opportunity to connect and share information.
“I just feel like it’s part of being an artist. A lot of big artists don’t do press, but I do because I can talk. Some people just don’t want to talk. When people meet me, I like to have conversations, I like to know things, I like information. Even at home, I’m also researching. If I wasn’t doing music, I would definitely be in journalism,” he stated.
Reflecting on his work ethic, Davido explained that his active presence and willingness to engage with fans and the media are key reasons behind his massive following.
“A lot of people in my position would just sit down and let everything work for them. People be asking me why I have the most followers; it’s because I’m working. I know how hard Beyoncé will work with all the money she got,” he concluded.
Davido’s remarks not only highlight his love for music but also reveal an unspoken passion for storytelling and media, suggesting that his magnetic personality would have been just as impactful in the world of journalism.
